Woolworths Deloraine now offers a low sensory Quiet Hour shopping experience designed to reduce anxiety and sensory stress for customers with specific needs.

Every Tuesday from 10:30am to 11:30am, Woolworths will lower lights, turn down music or radio and turn off oven buzzers.

Following a successful trial, Quiet Hour will be rolled out nationally. There are already more than 264 stores nationwide offering this initiative.

Woolworths Store Manager, Greg Jacobson said, ‘Our team takes great pride in ensuring the store is quieter and less stressful for customers who want to shop during Quiet Hour and we look forward to welcoming them in store.’

The initiative was developed in consultation with disability service providers at Life Without Barriers.

Life Without Barriers Chief Executive Claire Robbs said, ‘Quiet Hour is a fantastic initiative by Woolworths that recognises the different needs of some customers.’